How do we attract our audience?
Direct mail and emailsDirect mail and emails are targeted using the unique and exclusive CIPD database of over 140,000 CIPD members.
Feature in all all relevant trade magazines including People Management, Payroll Professional, HR Director, Pay and Benefits, Payroll World and more.
Website activityA dedicated PPC and SEO campaign have been set up to encourage website traffic from Google and a dedicated website within the CIPD website.
Web banners and editorial on the CIPD website and other external ebulletins and websites (including HRZone, emedia and more)
Online banners on relevant trade websites/emails including People Management, Payroll Professional, HR Director, Pay and Benefits, Payroll World.