Employer Branding


Employer branding promotes the attributes and qualities, often intangible, that make an organisation distinctive, promise a particular kind of employment experience and appeal to those who will thrive and perform best in its culture. You’ll find here information on defining and establishing an employer brand and becoming an employer of choice.

Looking for an older report on employer branding which is no longer on the website? The full-text of all our research publications and surveys from 1999 onwards is available to CIPD members from our HR and L&D database.

Employer Branding - Access cutting edge resources

Factsheets (1)

Guides (1)

Practical Tools (1)