Finalists selected for their ‘creative and impactful campaigns’

The finalists for this year’s CIPD Recruitment Marketing Awards (RMAs) have been revealed today.

Despite turbulent market conditions, the 2013 awards received over 200 entries covering a diverse range of categories and demonstrating inspirational creativity across multiple media channels, said the institute.

Finalists have been shortlisted across the 16 categories, and have been selected in recognition of their creative and impactful recruitment marketing campaigns that demonstrate return on investment and effective use of an ever growing variety of media channels.

The awards, produced in association with People Management magazine, will be presented at a black tie dinner taking place on 10 July at The Brewery, London.

Claire McCartney, resourcing and talent planning adviser at the CIPD, said: “We’re gearing up for an interesting stage in the judging process. We have already seen some excellent and innovative entries and we look forward to recognising and celebrating the success of this year’s winners.”

In addition to the 16 categories below, there will be a special presentation award for the ‘Agency of the Year’. A ‘Grand Prix Award’ will also be presented to a category winner that has produced the most outstanding recruitment marketing activity of the past year.

FULL LIST OF FINALISTS:

Best Art Direction

  • AIA – Thales, Alexander Mann - Rolls Royce, JWT - Shell – Deepest, JWT – Capita - TA Live, Maximum – Eneco, Pink Squid – Nandos, SAS - Ernst and Young – School, SMRS – Adidas 

Best Digital Solution

  • JWT – Capita - TA Live, M-Integrated Solutions plc, SAS - Ernst and Young – Graduate, Stafford Long – Barclays, Tonic Agency Ltd - Mars tweetshop; and Work Communications - Accenture

Best Diversity Initiative

  • Stafford Long – Barclays; and Work Communications - Accenture

Best Employer Brand

  • Andsome - SC Johnson, Havas People - Direct Line Group, ICE; and Work Communications - Mars 

Best Graduate Initiative

  • AIA Worldwide – Linklaters, AIA Worldwide – Microsoft, AIA Worldwide – Thales, Graduate Promotions - Clifford Chance, Havas People, SAS - Ernst and Young, ThirtyThree - RBS_Summer; and Tonic Agency - Mars 

Best In-House Recruitment Team

  • Birmingham City Council, Cape; and Royal Mail

Best Internal Communications

  • Bernard Hodes – Barclays, Blackbridge - Shepherds Bush Housing Group, Chatter - Shepherd Group, ThirtyThree – Clarks; and Tonic Agency - Mars

Best Outdoor Campaign

  • AIA Worldwide – Thales, Graduate Promotions - Clifford Chance, Havas People - Deloitte Autumn, Pink Squid - Jaguar Land Rover, SMRS – KPMG, Tonic Agency – Mars; and Work Communications - Accenture

Best Press Advertisement

  • Blackbridge - Virgin Holidays, Penna - MI5, TFL, Tonic Agency – Mars, Tonic Agency – Wrigley; and Wave - Volvo

Best Recruitment Website

  • 106 Communications – Barclays, AIA Worldwide – Thales, Andsome – TKMaxx, Bernard Hodes – Barclays, Bernard Hodes - Enterprise Rent a Car, Pink Squid – Telefonica, ThirtyThree – Heinz; and ThirtyThree - LV=

Best Use of Copyrighting

  • Alexander Mann - Rolls Royce, and Penna_Mi5

Best Use of Mobile

  • AIA Worldwide – Thales, Bernard Hodes - Barclays (Warm Welcome), Bernard Hodes – Barclays, ThirtyThree – EE; and ThirtyThree - LV=

Best Use of Social Media

  • 106 Communications – Barclays, Andsome – Eat, Bernard Hodes - Enterprise Rent a Car, Grant Thornton, Havas People – Deloitte, SAS - Ernst and Young, ThirtyThree - Office National Statistics; and Tonic Agency - Mars

Best Use of Video

  • AIA Worldwide – Thales, Alexander Mann – BAE, Casual Films - Jaguar Land Rover, Casual Films – SGOSS, Penna - MI5, ThirtyThree – edf; and Work Communications - Accenture 

Campaign of the Year

  • Alexander Mann – BAE, Andsome – Boots, JWT - Capita - TA Live, Pink Squid - Jaguar Land Rover, Pink Squid – Nandos; and Pink Squid - The Portland Hospital Group 

Recruitment Effectiveness

  • Alexander Mann – Barclays, Andsome - Raymond Blanc, Bernard Hodes – Barclays, Bernard Hodes – Enterprise, Bernard Hodes – Staples, CPH Consulting – youview, Havas People – Deloitte 

Category sponsors for this year’s RMA’s include Exec-appointments, Jobsite and Recruiter.