Customer service leadership


Last Published  01 August 2012

The brand promise and all the logos, mission statements and stated business goals need to come from good service leadership. It is important to give out the right message as this is something that customers can base their expectations on.

This simple, but powerful tool helps your delegates to identify what people expect from them the moment they come into contact with their organisation's brand.

This is an effective tool to use to help delegates to get re-enthused about service training.

Tool aims
  • To identify the importance of a brand
  • To recognise the emotional expectations of each brand
  • To list what the emotional expectations and promise are of your delegates' own company brand