Prospective employees make decisions about organisations before they even apply for a job. Selling their employer brand to prospective employees will help your delegates to attract the best available talent for any role in the organisation. This tool uses a series of brief exercises to explore the idea of organisational brands and how they can be used to drive the recruitment process. The tool is very participative and the exercises work best in small groups.
- To introduce participants to the idea of employer branding.
- To help participants understand how to sell their employer brand in the interview in order to enhance recruitment.