We know what we make, do or supply, but that will not naturally interest other people. Whether you are trying to gain more customers, influence external decision-makers or get more finance or staff for your department, it is essential that you sell the benefits your department brings to the business. Do not focus on what you do or make, but on what you give to others. This tool helps new managers to discover how they can easily make what they do interesting to other people.
- To show managers how they can easily make what they do interesting to other people.