Using the right words to persuade


Last Published  01 August 2012

Sometimes, when we are trying to be persuasive, we make the simple mistake of using the 'wrong' words, making our case less attractive. With just a few simple changes, however, we can completely alter the power of our message.

The purpose of this tool is to enable participants to add real power to their verbal persuasion. It will be particularly useful to anyone whose work involves a lot of persuading face to face, via the telephone or in writing.

Tool aim
  • To help participants know which words to use to persuade others.