Cause and effect analysis


Last Published  01 August 2012

When analysing a business situation it is essential to discover the root causes of a problem, and not just the superficial issues. Cause and effect analysis uses brainstorming, but instead of simply capturing the ideas on pages of flipchart paper, delegates group the ideas into 'families' of possible causes. This technique results in a chart that is known also as the fishbone diagram, because the completed diagram vaguely resembles a fish skeleton, or as the Ishikawa diagram after the eminent Japanese 'quality' guru Kaoru Ishikawa.

Tool aims
  • To help participants use cause and effect analysis to analyse business situations.