It is vital that a manager understands the organisation's goals and objectives - not just in broad terms, but in detail. What are their markets, now and in the future? How will they maintain their competitive edge? What specific steps will the organisation take to make the dream become reality?
This tool provides an explanation of key terms a manager should consider in order to help them understand what their organisation is trying to achieve and how the manager's department contributes to the overall corporate success.
- To give an explanation of key terms to help managers understand their organisation's goals and objectives
- To enable managers to hold a conversation with their own managers aimed at clarifying the organisational 'big picture'
- To enable the manager to record the key points of the overall corporate strategy in order to convey these to their own team.